Our Initiatives
Programs and efforts that extend our mission beyond the clothing rack.
Honoring those who served
Veterans Day Shopping Event
On November 11, our shopping floor is reserved for veterans. Thank you for your service.
The flyer announces the closure to non-veteran shoppers. Event and registration details are listed here.
Event details
- Wednesday, November 11, 2026
- 9:00 AM – 3:00 PM
- Father Gene's Help Center
5919 W. National Ave.
West Allis, WI 53214 - Veterans must register by Monday, November 9, 2026, and bring military ID.
Veteran registration
Register one veteran at a time. Your branch and personal story are optional and will only be shared with our event staff; no service story is required to shop.
Featured Initiative
The Undergarment Promise Project
The Undergarment Promise Project is a dignity-centered initiative that provides every client with brand-new undergarments during each visit to our center. Rooted in compassion, this program addresses one of the most fundamental, yet often overlooked, human needs.
The Critical Need
While we efficiently provide quality outerwear, new undergarments are rarely donated. For our clients — many of whom are rebuilding their lives from crisis or persistent poverty — this creates a significant hygiene and dignity gap. Case managers from our community partners, such as Wisconsin Community Services (WCS), consistently identify this as an urgent need for individuals starting over with nothing.
There is something profoundly personal about receiving new undergarments. This simple act does more than meet a physical need; it restores self-worth and confidence — a tangible affirmation that we care for the whole person.
Implementation & Impact
With decades of experience and a strong operational infrastructure, Father Gene's Help Center is fully equipped to implement this project effectively. As funding is secured, shipments of new undergarments will be received at our Donation Center, sorted by our dedicated volunteers, and made available on our shopping floor.
This project is designed as a recurring cycle. With many clients returning every three months, The Undergarment Promise ensures they receive continuous support — reinforcing their dignity with every visit and reminding them that they are worthy of care and respect as they work toward stability.
"Faith unites us. Love drives us. Together we bring hope to tomorrow."
Featured Initiative
Health & Hope Awareness Initiative
Father Gene's Help Center takes a holistic approach to serving our clients. We recognize that clothing is just one part of the journey — that's why we host Health & Hope Awareness Events connecting clients with organizations specializing in recovery support, mental health, housing assistance, food resources, employment assistance, and healthcare.
How It Works
Events are held quarterly to ensure maximum effectiveness. Each event welcomes any partnering organization while spotlighting one that specializes in a specific area of health. Community partners are encouraged to bring a small table to share information about their services.
Our partnerships now include more than 40 agencies — from healthcare providers and mental health counselors to housing advocates and employment resources — all gathered under one roof for our clients.
Upcoming Events
June 8, 2026
Featured topics: Men's Health · Alzheimer's & Brain Awareness · Migraines
"Real strength starts with self-care"
September 14, 2026
Details to be announced
"Mentes sanas, corazones sanos, hogares sanos." — Healthy minds, healthy hearts, healthy homes.
Clothing Distribution
Our core program — providing free, quality clothing to individuals and families in need throughout the Greater Milwaukee Area.
Community Partnerships
We collaborate with local churches, schools, shelters, and social service agencies to reach those who need us most.
Back-to-School Drive
Each year we gather school-appropriate clothing and supplies to help children start the academic year with confidence.
Seasonal Coat Drive
As Wisconsin winters approach, we collect and distribute warm coats, hats, gloves, and boots to keep our neighbors safe.